{"id":107,"date":"2021-10-08T07:37:09","date_gmt":"2021-10-08T06:37:09","guid":{"rendered":"https:\/\/dylancanons.com\/ot101\/?p=107"},"modified":"2021-10-08T12:15:07","modified_gmt":"2021-10-08T11:15:07","slug":"october-2021-post","status":"publish","type":"post","link":"https:\/\/dylancanons.com\/ot101\/?p=107","title":{"rendered":"How the great \u201cwild man\u201d of copywriting cooked up headlines that were literally TOO powerful"},"content":{"rendered":"\n<p>From: Way West of Jewfish Boulevard<\/p>\n\n\n\n<p>Dear Friend &amp; Subscriber<\/p>\n\n\n\n<p>My head hurts, my feet stink and I don&#8217;t love Jimmy Swaggert.<\/p>\n\n\n\n<p>I don&#8217;t want to be here at my desk writing this letter. I want to be on my boat. Writing sucks. I\u00a0hate\u00a0to write. Anybody who says they like to write is either a degenerate liar or a social leper. <\/p>\n\n\n\n<p>Let&#8217;s face it: What kind of nerd wants to sit and struggle with a blank piece of paper when he could be 60 feet underwater slaughtering innocent fish&#8230; or&#8230; romancing his honey&#8230; or&#8230; going to a movie&#8230; or&#8230; playing golf&#8230; or&#8230; reading what\u00a0somebody\u00a0else\u00a0has struggled to write&#8230;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Gary Halbert\u2019s Unfinished Business<\/h5>\n\n\n\n<p>First, I need you to know that in business, there is nothing we Halberts like more than&#8230;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Raking In A Ton of Cash for Very Little Work<\/h5>\n\n\n\n<p>Other people like to build empires but we like to grab a bunch of fungolas and head out to go shopping for toys like boats, cars, watches, clothes etc and then we take a bunch of time off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From: Way West of Jewfish Boulevard Dear Friend &amp; Subscriber My head hurts, my feet stink and I don&#8217;t love Jimmy Swaggert. I don&#8217;t want to be here at my desk writing this letter. I want to be on my boat. Writing sucks. I\u00a0hate\u00a0to write. Anybody who says they like to write is either a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dylancanons.com\/ot101\/?p=107\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How the great \u201cwild man\u201d of copywriting cooked up headlines that were literally TOO powerful&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-1a","entry"],"_links":{"self":[{"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107"}],"version-history":[{"count":11,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dylancanons.com\/ot101\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}