Notes taken from Ray Edwards Show No.372:
What’s the highest leveraged skill you could learn in business?
What if there was a skill you could learn that would allow you to:
- create a new product or company from thin air
- create cash windfalls on command
- convince others of your belief or cause
- decide your income and make it reality
- become location independant
There is one skill that can do all of this and more…
The skill of communicating persuasively… The skill of copywriting… Everything is copy…
Learn these principles and you can shape your own world
Words Create Worlds, Words Create Wealth…
Words created the declaration of american independance. Words inspired thousands by Martin Luthe King. Words brought down the Berlin world. Words create wealth.
You need to master the skill of writing persuasive words, become a skillful copywriter… follow the path to mastery of persuasive writing…
P.A.S.T.O.R.
- Problem or pain
- Amplify
- Story/Solution
- Testimoney
- Offer
- Response