One of my all-time favorite copywriters to study, learn from, and listen to is:
Dan Kennedy.
And out of everything I ever heard him teach, the one that sticks out the most is something I heard him say — almost as a throw-away comment, ironically — in his excellent “7-Figures Academy” course.
Here’s what he said:
“I’m a lot faster, pretty much, than anybody else I’ve ever seen, or anybody I know who writes copy for a living, which is largely why I make more money at it than anybody else, is simply because I get it done faster.”
Brings a whole new layer of depth to the “money is attracted to speed” shtick.
More:
One of the many things I teach in the upcoming June “Email Players” issue — which is all about the art & craft of the mechanical writing side of copywriting — is a way to become faster at writing copy than pretty much anyone you know. And, also, how to do it in a way that potentially makes you sales and builds your email list simultaneously as you get faster.
Details are on pages 5 & 6.
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Ben Settle