How the great “wild man” of copywriting cooked up headlines that were literally TOO powerful

From: Way West of Jewfish Boulevard

Dear Friend & Subscriber

My head hurts, my feet stink and I don’t love Jimmy Swaggert.

I don’t want to be here at my desk writing this letter. I want to be on my boat. Writing sucks. I hate to write. Anybody who says they like to write is either a degenerate liar or a social leper.

Let’s face it: What kind of nerd wants to sit and struggle with a blank piece of paper when he could be 60 feet underwater slaughtering innocent fish… or… romancing his honey… or… going to a movie… or… playing golf… or… reading what somebody else has struggled to write…

Gary Halbert’s Unfinished Business

First, I need you to know that in business, there is nothing we Halberts like more than…

Raking In A Ton of Cash for Very Little Work

Other people like to build empires but we like to grab a bunch of fungolas and head out to go shopping for toys like boats, cars, watches, clothes etc and then we take a bunch of time off.

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